A Wisconsin holding company with a few things in the works.
Founded and based in Wisconsin, Thuja Ventures LLC builds and operates businesses across several industries. We use AI from the outset to explore ideas, build prototypes, and decide what’s worth pursuing.

Active projects
- Thuja Outfitters on EtsyOutdoor apparel inspired by the forests and waters of the Upper Midwest.
- Soccer Growth HubTools for soccer coaches to plan practices, build lineups, and manage game-day rotations.
- Hockey TimerA browser-based rink scoreboard that tracks game time, shifts, and scores.
These are the projects you can visit today. A few others are still taking shape.